Form Design UX Part III - Decreasing Perceived Cost

In part I and part II of this form design series, I proposed a method of thinking about form design in terms of a user’s cost-benefit analysis, and discussed ways of increasing the perceived value of the form. In this post I’ll discuss the research and methods behind reducing the user’s perceived cost of filling in a form.

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Form Design UX Part II - Increasing Perceived Value

In the first part of this Form Design series, I outlined a framework for thinking about form design in terms of a cost-benefit analysis: users’ motivation to complete forms based on the perceived benefit and the perceived costs. This post covers how to increase the perceived value of forms by writing better form headlines and button copy. This post provides an overview of existing research and case studies, and recommendations on how to improve the perceived value of forms you design.

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Form Design UX Part I - User Motivation

When asked to fill in a form, users ask themselves “Should I bother?” The assessment is often quick and brutal. They perform a quick cost-benefit analysis to assess whether the benefits of filling in the form outweigh the costs (and by how much). Then they fill it in, or move on. As a form designer you want to do everything you can to get them to say “ yes, I should bother!”

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Making the case for UX research

If you’ve been in the UX design game for a while, you’ll inevitably have had a client tell you that they don’t have the time or the money to do UX research. These concerns come from a real place. They probably are getting pushback on their budget, and they probably do have a deadline crunch.

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The Best Free Survey Tools

We’re a small company with enough things to spend money on. Creating surveys for clients isn’t something we do frequently enough (yet) to justify the monthly cost of tools like SurveyMonkey or SurveyGizmo, so we went on a hunt for the best free survey tool.

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More UX design considerations for virtual reality

Since VR has come so far in such a short time, there’s still a lot that we just don’t know about design “best practices”. For example, in my last post I told a story of how one of our lab members accidentally walked into a tree in the virtual environment, and spilled some coffee in the real world while bracing himself for the impact (which obviously never came). Safety, possibly for the first time, is a design consideration for UX in virtual reality! In this article, I’m going to talk about some other significant ones.

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