At ThinkUX, we pride ourselves on our ability to produce high-quality deliverables based on user-centered research. We specialize in collecting information through stakeholder interviews, finding common themes, patterns, and trends in the data, and creating exemplary user-centered designs, documentation, presentations, and applications for our clients.

We have more than 50 years of combined experience in user experience design, research, teaching, and software development.

Our Team

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Jonathan Beer, MSc Co-Founder

Jonathan is a User Experience Designer and Sr. Software Developer whose passion is creating excellent user experiences. He was a national chess champion as a kid, an award-winning scholar throughout his schooling, and now he's committed to helping his clients provide their users with intuitive user experiences. He specializes in expert evaluations, rapid prototyping, usability testing, persona and role development, and user interviews.

Jonathan's work experience is varied: he has worked as a software developer for both startups and large firms; he co-founded a company that created a game with 10,000+ users; he's designed and taught university courses, and he's done UX consulting for several top companies including Agricorp, Research in Motion, and Emerson. He has a BSc in Computer Science, and an MSc in Human Computer Interaction from the University of Guelph. His work has been published in academic journals, and is being used in courses world-wide.

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Tom Hall, MSc Co-Founder

Tom is a User Experience Designer and Software Developer, with interests in user interviews, contextual inquiry, usability testing, design, rapid prototyping, and machine learning. Tom has worked with BlackBerry as part of their UX team, as a web developer, and with the Child Development Research Unit's Virtual Reality Lab, where his work was published in the Journal of Pediatric Psychology.

Tom holds a Bachelor of Computing and an MSc in Human Computer Interaction from the University of Guelph. He has a black belt in Kukkiwon Taekwondo, and when not at work can be found playing and designing board games.

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Blair Nonnecke, PhD Associate

Blair is an Associate Professor in the School of Computer Science at the University of Guelph, and a UX professional with interests in usability testing, automotive user interfaces, privacy policies, and lurkers in online communities. Recent research has focused on driving distraction while interacting with automotive touch screens; methods for warning drivers when their semi-autonomous vehicles are about to quit being autonomous; and making privacy policies more transparent.

Prior to joining the University of Guelph, Blair was the Director of Usability at Maptuit Corp. He is well acquainted with the issues of incorporating UX into software development and marketing processes where his interest in people, and his training in the technical aspects of computers and UX have been put to good use. As a UX consultant he works on a wide variety of projects and clients, everything from thermostat design for Emerson (a Fortune 500 company) to web interfaces for Agricorp (a provincial crown corporation).